With more time spent at home, many have turned to their book collections or sought out new literary adventures online. Being unable to traverse the globe, readers are instead journeying through the pages of books, exploring new realms and untold stories.

Literature enthusiasts have found a new sense of community, with a surge in virtual book clubs emerging, providing a digital space for debates and discussions. Book authors are also jumping on the virtual train, engaging with fans in the absence of traditional book tours.

If you’re more of a solitary reader but still want to share your love for books with the world, starting your own bookstagram could be your next great chapter.

Defining Bookstagram

Blend Instagram with books and you get bookstagram—a corner of the internet where book lovers display their collections and literary passions through photographs. For those who revel in both the art of reading and photography, bookstagramming allows you to flaunt not only what you read but also your creative flair.

However, launching a successful bookstagram requires more than just snapping a quick photo of your latest read. Below, you’ll find expert advice for cultivating a flourishing bookstagram.

Strategies for a Flourishing Bookstagram

Select a Memorable Username

Your first order of business is to craft a unique username that captures the essence of your bookish persona—something that speaks to your favorite tales or literature at large. Choose something that resonates with you, as it will become your identifying label across the bookstagram community. Take inspiration from names of well-followed accounts like lostinbookworld, talesbymary, or midnightbooklover.

Design and Develop Content

Running a bookstagram might be a leisurely pursuit, but consistent and planned content is key to catching the eye of followers. Brainstorm creative ideas that make your photos and captions uniquely yours. Pro tip: Asking questions in your captions can lead to conversations in the comments, fostering connections with your readership.

Capture Stunning Photos

If you’re committed to growing your bookstagram, consider setting up a dedicated space to photograph your literary treasures. The perfect photo demands great lighting and tasteful props—no professional gear needed. A smartphone will do just fine, providing the ease of editing and immediate sharing. Polish off your pictures with some mobile photography accessories rather than relying solely on filters. After all, captivating images are what will initially draw people to your posts.

Master Hashtag Usage

Don’t forget the powerful role of hashtags in amplifying your bookstagram’s visibility. Rather than sticking to overused tags like #bookstagram or #books, opt for niche-specific hashtags tailored to each photo. By utilizing these focused tags, you’ll increase your chances of connecting with a more targeted audience. Tools that track hashtag performance can also offer valuable insights for your strategy.