In a celebrated move, influencer and Love Island star Molly-Mae Hague steps up as the new creative force behind the popular fashion label PrettyLittleThing. Known for her influential presence within the UK fashion scene, Hague initially partnered with the brand in August 2020.

In a heartfelt announcement on her Instagram page, Hague expressed her elation: “I’m beyond ecstatic to reveal that I have been appointed the new CREATIVE DIRECTOR of @prettylittlething for the UK and EU regions💗 This is by far the most monumental step in my career, and I am overwhelmed with appreciation for the trust this cherished brand has placed in me. From the very beginning, PLT has shown unwavering belief in me, and ascending to a directorial role within the company is a dream successfully manifested.”

Additionally, Hague mentioned the release of her “most impressive collection yet,” which is now available for browsing on PrettyLittleThing.