The prestigious Mercedes-Benz Fashion Week Russia is set to launch in a health-aware format on October 19th. With the ongoing health concerns in Moscow, event organizers are going above and beyond to ensure a minimization of health risks related to COVID-19 for the duration of the gala, which concludes on October 23rd.
Alexander Shumsky, President of the Russian Fashion Council and visionary behind Mercedes-Benz Fashion Week Russia, has emphasized the event’s commitment to public wellbeing: “Adopting a COVID-free strategy is vital for safeguarding all attendees and fostering a culture of conscientiousness in the fashion realm. We are continually refining our approach to sustainability and envision a clean, future-focused industry. In its third consecutive year, the Fashion Week continues to blend physical and digital experiences successfully. We’ve been proactive in implementing health guidelines and have maintained a virus-free environment backstage since the fall of 2020.”
Entry into MBFW Russia and its designer showcases is prerequisite upon displaying a valid QR code, which can be procured by:
- Individuals who have been vaccinated with either two doses of a two-stage vaccine or one dose of a single-stage vaccine authorized in Russia.
- Individuals with a history of COVID-19 infection within the last 6 months (180 days) as recorded in the official register.
- Individuals with a recent PCR test negative result, effective for 72 hours post-issuance, carried out in Moscow labs linked to the United Medical Information and Analytical System of Moscow (EMIAS).